The tight, confined watch gallery is transformed into an art deco-inspired contemporary retail space through the use of elegant, dark washed timber. Divided into three wings, the brass metal archway provides a visual break in the dark masculine space while guiding customers through the store. The main display island brings to life the anatomy of a classic watch - clad in a jade marble top, with genuine leather wrapped around the body and delicate brass details.
The watches and straps are showcased in display boxes, designed to carefully highlight the delicate details of the high-end watches in an impactful yet minimalistic way. Dedicated for private clients, the right wing features graceful, organic-shaped elements such as bespoke furniture and a water feature designed by EndoHome to provide intimacy and luxury.